Quality hotel branding in Kyoto for mature customers

Branding Design

Time frame: 10 month
Client: Yoin Hotel
Role: Brand Designer
Skills: Research Analysis, Branding, Identity, Art Direction, Logo, Communication Design, Graphic, Signage

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Branding for a hotel with the concept of being filled with the afterglow of the trip. I used a typeface whose shape gradually fades away to express how reality turns into lingering sounds, smells, and memories. I created an original typeface to match the logo and applied it to various tools, including signage. For it to blend in with the Hanamachi district of Gion, Kyoto, the design utilizes blank spaces to express the lingering memories of the trip.