About

Kota Fujikawa

UI/UX Design | Service Design | Research | Branding

I’m Kota. I’m a designer with a passion for UI/UX, product, service, and human-centered design. I focus on understanding user needs and business contexts to create meaningful experiences and solutions. I hold a Master of Design Methods from the IIT Institute of Design, where I deepened my practice in human-centered design. I seek to develop user experiences, products, services, and brands through collaboration and a human-centered approach. My goal is to contribute to society by integrating diverse aspects of design into my work.

My Design Journey

I am kind of a design geek. I have studied and worked in a wide range of design fields. The design has always been there for me when I was trying to find the essence in an ambiguous and complex world.

1

Fashion Design

Bunka Fashion College

Clothing is the closest product design to the human body.
Fashion cannot escape from the shape of the body, and is also a human-centered design.


2

Science of Design

Musashino Art University

Delve into the essence of design by focusing on the purpose and concept of design.
Cross-disciplinary integrated design, including graphic, product, environment and information design.


3

Communication Design

Advertising Companies

Advertising design field where communication design is very necessary.
Finding user needs and client value propositions, and how to connect them.


4

Branding Design

Branding Studios

Explore the values and concepts of companies, services and products.
Design to build trust between clients and users.


5

Human-Centered Design

Illinois Institute of Technology,
Institute of Design

Design of products, services business, and infrastructure, through research, strategy and experience.
Design to create new value through an individual human-centered lens and holistic system.