Kota Fujikawa
UI/UX Design | Service Design | Research | Branding
I’m Kota. I’m a designer with a passion for UI/UX, product, service, and human-centered design. I focus on understanding user needs and business contexts to create meaningful experiences and solutions. I hold a Master of Design Methods from the IIT Institute of Design, where I deepened my practice in human-centered design. I seek to develop user experiences, products, services, and brands through collaboration and a human-centered approach. My goal is to contribute to society by integrating diverse aspects of design into my work.

My Design Journey
I am kind of a design geek. I have studied and worked in a wide range of design fields. The design has always been there for me when I was trying to find the essence in an ambiguous and complex world.
1

Fashion Design
Bunka Fashion College
Clothing is the closest product design to the human body.
Fashion cannot escape from the shape of the body, and is also a human-centered design.
2

Science of Design
Musashino Art University
Delve into the essence of design by focusing on the purpose and concept of design.
Cross-disciplinary integrated design, including graphic, product, environment and information design.
3

Communication Design
Advertising Companies
Advertising design field where communication design is very necessary.
Finding user needs and client value propositions, and how to connect them.
4

Branding Design
Branding Studios
Explore the values and concepts of companies, services and products.
Design to build trust between clients and users.
5

Human-Centered Design
Illinois Institute of Technology,
Institute of Design
Design of products, services business, and infrastructure, through research, strategy and experience.
Design to create new value through an individual human-centered lens and holistic system.