New marketplace business plan for taking on small jobs
Strategic Design
Time frame: 7 weeks
Team members: Personal Project
Role: Strategic Designer
Skills: Strategic Design, Business Design, Value Web, Value Proposition
How Might We
How might we develop a new sharing service that leverages Uber’s assets?
Summary
Challenge
Developing new services by leveraging Uber’s platform business
Uber makes value by connecting the mobility and delivery of various stakeholders on a sharing economy platform. I researched Uber’s current business and worked on planning a new service that leverages their existing business model.
Solution
A marketplace that connects workers with clients for small jobs.
Smoothly match workers looking for temporary work with clients and companies looking for help on the marketplace.
Research
Overview
Uber Technologies, Inc. (Uber) is an American mobility as a service provider. It is based in San Francisco with operations in approximately 72 countries and 10,500 cities. Its services include ride-hailing, food delivery (Uber Eats), package delivery, couriers, freight transportation. In the fourth quarter of 2021, Uber had 118 million monthly active users worldwide and generated an average of 19 million trips per day. In the United States, as of January 2022, Uber had a 71% market share for ride-sharing and a 27% market share for food delivery.
Value Ecosystem
Uber’s business is based on a multi sided platform system that smoothly matches multiple service providers and buyers. Uber can do business by leveraging independent operators, providing only technology systems without any facilities.
Business Model
5 Forces
Opportunity
Connecting a little job opportunity
When you want to work for a little while, such as part-time, it is difficult to find a workplace and go through the procedures and interviews. It is hard to get information on workplaces. On the other hand, it is difficult to find someone to do a small job, such as an elderly person who needs help with housework, or a company that needs someone to do a one-day job. If there were more opportunities for people to work in their free time and with more ease and security, more people would have the chance to work.
New Service
Marketplace for Temporary Employment
Specializing in temporary, simple jobs, Uber’s platform conveniently matches workers looking for temporary work with customers and companies looking for help, and promote accessibility and transparency of small work. Users can easily and quickly find and request a temp staff when they suddenly need one. Information on various freelancers can be viewed on a single app, and users can choose one based on ratings and reviews.
- Pre-screening makes the service safe
- Transparency of information between workers and employers through ratings and feedback
- Easy access to a lot of information on the platform
- Discounts for workers who are also drivers
- Career support
Value Ecosystem
A market place that matches freelance temporary worker, housekeepers and babysitters with people or company who want to hire them. Partner with a household agency for screening and management. Contract with a recruiting agency to provide human resource information, and provide workers with a variety of employment options, including long-term contracts and full-time positions.
Target Users
Customer
The customer is someone who needs to ask for a small job immediately. The target is elderly people, busy people, and companies that offer one-day job.
・People who need help with housework
・Elderly people who want to ask for a little help
・Simple jobs such as lawn mowing, shopping assistance, furniture moving, etc.
・Urgent dog sitting or babysitting requests
・Companies that want to recruit day workers
Supplier
Suppliers are people who want to make quick and easy money with simple tasks of flexible employment.
・Retired people
・Housewife
・Students
・Second job
・Job Seekers
Business Model
Value Proposition
Business Model
Uber earns revenue from commissions from suppliers and delivery fees from customers through job matching. The main resources in this business are the systems and app technology, and those administrative and labor costs are the main costs. The business will provide transparency and reliability through ratings, as well as enhance the convenience of the service, transforming small jobs and gig work into easier and more casual. The goal is to improve the quality and diversification of gig work. Uber will create new ways of working by leveraging human resource pools and employer data.