About

Kota Fujikawa

UX Design | Service Design | Design Research | Branding

I’m Kota. I’m an experienced senior designer passionate about UX design, service design, design research, and branding. I have focused on solving client problems by researching user needs and corporate values and connecting them. For many years, I have been fascinated by the wide range of possibilities of design, and earned a Master of Design Methods degree in human computer interaction at the IIT Institute of Design. I seek to develop research, experience, strategy, and brand through diverse collaboration and human-centered design. My aim is to contribute to society by integrating the diverse aspects of design into all of my work.

My Design Journey

I am kind of a design geek. I have studied and worked in a wide range of design fields. The design has always been there for me when I was trying to find the essence in an ambiguous and complex world.

1

Fashion Design

Bunka Fashion College

Clothing is the closest product design to the human body.
Fashion cannot escape from the shape of the body, and is also a human-centered design.


2

Science of Design

Musashino Art University

Delve into the essence of design by focusing on the purpose and concept of design.
Cross-disciplinary integrated design, including graphic, product, environment and information design.


3

Communication Design

Advertising Companies

Advertising design field where communication design is very necessary.
Finding user needs and client value propositions, and how to connect them.


4

Branding Design

Branding Studios

Explore the values and concepts of companies, services and products.
Design to build trust between clients and users.


5

Human-Centered Design

Illinois Institute of Technology,
Institute of Design

Design of products, services business, and infrastructure, through research, strategy and experience.
Design to create new value through an individual human-centered lens and holistic system.