Kota Fujikawa
UX Design | Service Design | Design Research | Branding
I’m Kota. I’m an experienced senior designer passionate about UX design, service design, design research, and branding. I have focused on solving client problems by researching user needs and corporate values and connecting them. For many years, I have been fascinated by the wide range of possibilities of design, and earned a Master of Design Methods degree in human computer interaction at the IIT Institute of Design. I seek to develop research, experience, strategy, and brand through diverse collaboration and human-centered design. My aim is to contribute to society by integrating the diverse aspects of design into all of my work.

My Design Journey
I am kind of a design geek. I have studied and worked in a wide range of design fields. The design has always been there for me when I was trying to find the essence in an ambiguous and complex world.
1

Fashion Design
Bunka Fashion College
Clothing is the closest product design to the human body.
Fashion cannot escape from the shape of the body, and is also a human-centered design.
2

Science of Design
Musashino Art University
Delve into the essence of design by focusing on the purpose and concept of design.
Cross-disciplinary integrated design, including graphic, product, environment and information design.
3

Communication Design
Advertising Companies
Advertising design field where communication design is very necessary.
Finding user needs and client value propositions, and how to connect them.
4

Branding Design
Branding Studios
Explore the values and concepts of companies, services and products.
Design to build trust between clients and users.
5

Human-Centered Design
Illinois Institute of Technology,
Institute of Design
Design of products, services business, and infrastructure, through research, strategy and experience.
Design to create new value through an individual human-centered lens and holistic system.